Shane Green Media
Shane Green in the News
Corporate culture can make or break a company. Corporate culture consultant Shane Green joins us to explain which companies are winning the culture game, and why culture is so important to millennials. With the extreme example of Uber as a guide, Green says, it’s clear to see how internal culture can affect both the product and perception of an organization.
Since publishing my new book, Culture Hacker, a couple of months ago, I have had some great conversations and brainstorming sessions with Human Resource leaders and Executives across organizations about how to hack their culture and improve their overall employee experience.
What’s next for large companies? Are they ready for the shifts taking place as a new generation defines today’s workforce? Or will they remain stuck in their old ways?
Answering these questions is critical as business leaders face multiple shifts at once. The workforce is changing, becoming younger. Boomers are retiring and being replaced by Millennials, who now make up the majority of the workforce. Technology is also requiring enterprises to rapidly innovate and adapt to new attitudes and preferences.
Google’s recent response to a viral anti-diversity memo shows a major shift from focusing on the customer to focusing on employees and company culture, says Shane Green president and founder of global consulting firm SGEi.
Google distanced itself from the memo and refused to back down from its decision to fire the author, even though it received intense backlash, Green tells CNBC Make It.