Shane Green Media
Shane Green in the News
When it comes to the acquisition and retention of top employees, companies are going far beyond the salary. They are beginning to look inward, developing programs focussed on cultivating a positive and empowering environment. Initiatives to build and improve corporate culture are now at the top of the priority list, and big firms are getting creative. I caught up with Shane Green, Author of Culture Hacker, TV Personality, and organizational culture expert to discuss why this aspect of corporate life is a growing topic of discussion, and should be considered of the utmost importance.
Corporate culture can make or break a company. Corporate culture consultant Shane Green joins us to explain which companies are winning the culture game, and why culture is so important to millennials. With the extreme example of Uber as a guide, Green says, it’s clear to see how internal culture can affect both the product and perception of an organization.
Since publishing my new book, Culture Hacker, a couple of months ago, I have had some great conversations and brainstorming sessions with Human Resource leaders and Executives across organizations about how to hack their culture and improve their overall employee experience.
What’s next for large companies? Are they ready for the shifts taking place as a new generation defines today’s workforce? Or will they remain stuck in their old ways?
Answering these questions is critical as business leaders face multiple shifts at once. The workforce is changing, becoming younger. Boomers are retiring and being replaced by Millennials, who now make up the majority of the workforce. Technology is also requiring enterprises to rapidly innovate and adapt to new attitudes and preferences.